Advisory

Fractional GM, Embedded Finance

Senior embedded finance leadership inside your company, without the full-time hire.

The decision this solves

Whether the embedded finance line gets a real owner now — without committing to a full-time executive hire.

Who it's for

Companies whose embedded finance line — most often payments — is big enough to need an owner but not yet a full-time GM.

Questions we answer

  • Who owns the payments P&L until it justifies a full-time GM?
  • We are adding lending on top of payments — who runs both as one business?
  • What should the vendor relationship look like day to day?
  • When do we hire the permanent owner, and what does that role look like?

What it covers

  • Own the P&L, vendor relationships, and roadmap for the embedded finance line
  • Run pricing, risk, and compliance conversations with providers
  • Build the internal playbooks and hire the eventual full-time owner
  • Report to the exec team with operator-grade metrics

How the engagement works

An ongoing fractional engagement inside your team — time commitment and depth agreed up front, with a built-in handoff to your eventual full-time hire. Most engagements start with payments as the biggest line and widen from there.

What we'll need from you

  • Access to your payments, lending, or card data and vendor contacts
  • A clear internal sponsor on the executive team
  • The current state of playbooks and reporting, however rough

What you leave with

An embedded finance business that is run, not just live.

Book a call

Advisory never influences rankings, recommendations, or answer pages — see the sponsorship policy.