Advisory
Advisory
Most of what we do is free and public — the guides, answers, tools, directory, and research. Advisory is for when the decision is too big to get wrong and you want it pressure-tested by someone who isn't selling a stack.
Book a callEmbedded Finance Strategy
A board-ready case for which embedded finance products to build, in what order, and what they are worth.
Learn moreEmbedded Finance Vendor Selection
A neutral shortlist and negotiation support for choosing your provider and operating model — payments providers, lending/BNPL, cards, payroll/EWA, insurance, BaaS.
Learn moreImplementation & Launch
Get the product actually live — integration scope, risk and compliance workstreams, pricing setup, and go-to-market readiness.
Learn moreAdoption
Get the product used — attach rate, placement inside your software, and the enablement playbook that turns a live product into a used one.
Learn moreOptimization
Fix the economics of a live product — take rate, margin, pricing, and the leakage you cannot see from the dashboard.
Learn moreFractional GM, Embedded Finance
Senior embedded finance leadership inside your company, without the full-time hire.
Learn moreIndependence comes first: advisory never influences rankings, recommendations, or answer pages — see the sponsorship policy.
Who you'll work with
