Forter

Embedded Finance Infrastructure

AI-powered identity intelligence platform that blocks fraud and increases authorization rates for enterprise digital commerce.

Overview

Forter is an identity intelligence platform for digital commerce that makes AI-powered real-time decisions on fraud, abuse, payments, and chargebacks. Founded in 2013 by Michael Reitblat and Liron Damri in Israel, the company's network spans 2B+ consumer identities and has processed over $2 trillion in gross merchandise value across 400,000+ businesses, delivering 99% of decisions in under 400 milliseconds. The platform's key differentiator is combining identity intelligence (its first-party Identity Graph and global consortium network) with payment infrastructure to simultaneously approve more good orders and optimize authorization rates. The Payment Optimization product — which includes Adaptive Acceptance and Issuer Optimization, Smart 3DS, Predictive Payment Routing, PSD2 Optimization, and Tokenization — dynamically adjusts authentication, exemptions, routing, and data enrichment per issuer and transaction to lift authorization rates and reduce false declines. Forter shares its identity signals directly with issuing banks and card networks so issuers can make better approval decisions (Issuer Optimization), and its Predictive Payment Routing (launched beta April 2025) uses transaction-level models to dynamically select the best PSP for each order. Forter targets enterprise and large mid-market digital commerce merchants in retail, travel, marketplaces, and QSR. The platform integrates via API and certified plugins with Salesforce Commerce Cloud, Shopify (Shopify Premier Partner), Adobe Commerce, SAP, commercetools, BigCommerce, and AWS Marketplace. Forter raised $300M in its Series F in May 2021 at a $3B valuation (led by Tiger Global) and has been named to the Forbes Cloud 100 for five consecutive years (2021–2025). Total raised: approximately $525M.

Key features

• Real-time identity graph (2B+ identities, 250K+ storefronts)
• Issuer Optimization — shares identity signals with banks to lift authorization rates
• Predictive Payment Routing — dynamic PSP selection per transaction
• Smart 3DS — intelligent 3DS to approve borderline orders and shift chargeback liability
• AI fraud decisioning (<400ms, 99% uptime SLA)
• Policy abuse prevention with natural-language policy builder