Splitit

Lending & Financing

White-label BNPL that splits purchases into installments on the shopper's existing credit card — no new loan.

Overview

Splitit is a unique BNPL provider that does not issue new credit. Instead, it splits a consumer's purchase into installments on the shopper's existing credit card by placing pre-authorization holds on the card and capturing each installment over time. There is no new underwriting, no credit check, no consumer interest, and no new loan agreement — the consumer's existing credit limit is the only constraint. This makes Splitit fundamentally different from Affirm, Klarna, Afterpay, and other BNPLs that originate new consumer loans. Founded in 2012 in Israel, Splitit was previously listed on the Australian Securities Exchange (ASX: SPT) but voluntarily delisted on December 12, 2023; the Australian entity was fully deregistered on June 18, 2024. Motive Partners took a controlling stake via a US$50M commitment (two $25M tranches of preference shares, announced December 11, 2023). The company is now privately held. Splitit's primary go-to-market is white-label / embedded BNPL for merchants and PSPs. Confirmed integrations include Stripe, Shopify, BigCommerce, WooCommerce, Magento, Salesforce Commerce Cloud, SAP Commerce Cloud, Worldline, Checkout.com, Ingenico, Citcon, DXC Technology, and Antom (Ant International). Splitit is PCI DSS Level 1 certified. Because there is no new credit issued, no sponsor bank is required — the existing card networks (Visa, Mastercard, Amex) carry the transaction.

Key features

• Uses shopper's existing credit card (no new loan)
• Pre-authorization + scheduled capture model
• White-label / embedded deployment
• No new underwriting or credit check
• PSP and PSP-passthrough integrations
• Visa/Mastercard/Amex on existing rails