Vendor directory
Lending & Financing
Every lending & financing vendor Charge Forward profiles — plus the presentations, podcast episodes, and answers for the category.
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Lending & Financing presentations
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Embedded Consumer BNPL - A Strategic Guide for Software Executives
A 17-slide strategic guide to embedded consumer BNPL for vertical SaaS platforms. The three-way value exchange; simple installments vs. proper consumer credit and what each obliges you to; the three integration depths (refer, white-label, native) and the revenue share each earns; a normalized comparison of 12 providers by AOV, terms, merchant fee, vertical and geography (Affirm, Klarna, Afterpay, PayPal, Splitit, Sunbit, Wisetack, Cherry, PayZen, CareCredit, Sezzle, Zip); the 2026 regulatory picture after the CFPB's Reg Z rule was rescinded and the action moved to the states; referral-revenue math on a 5,000-merchant platform; and an operator scorecard with funded-attach, approval and activation benchmark bands by vertical. US / Canada edition, July 2026.

B2B Embedded Lending Playbook for Vertical SaaS
A 30-slide executive guide to B2B embedded lending: the opportunity, the unit economics, the data moat, the five levels of participation, and the vendor landscape across Parafin, Kanmon, YouLend, Liberis, Jaris, Pipe, Slope and LendingFront.

Wix.com Embedded Finance Case Study
How Wix.com transformed from a website builder into a business operating system with embedded financial services at its core — now processing over $3B per quarter.

How Block quietly became the most important case study in fintech
Block went from a card reader company to a $10.4B gross-profit fintech ecosystem in under a decade. Financial services now account for 58% of gross profit — over $200B in cumulative lending at a 97% repayment rate.

The PayPal Embedded Finance Case Study
Despite competition from Stripe and Apple Pay, PayPal maintains a defensible moat through its two-sided network of 439 million active accounts and 35 million merchants.

Godaddy's Fintech Evolution
The Godaddy case study in embedded finance — from domains to dollars.